Give an example of testimonial evidence and explain the importance of the source
What will be an ideal response?
Students answers will vary. Testimonial evidence features a highly believable or likable source endorsing the product. Nike uses Maria Sharapova to endorse its sports equipment and apparel.
Business
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The cherry picker is most interested in developing a market for a new product, which helps an expanding international company
Indicate whether the statement is true or false
Business
Telephone interviewing is the dominant mode of administering questionnaires in ________
A) the United States B) Canada C) Sweden D) A and B only E) A, B, and C
Business