During the campaign, one candidate called into question the other candidate's

patriotism, noting, "Obviously, he cares little about our country because he has frequently
vacationed in Europe rather than here in the good old U.S.A".

How should we evaluate
this speaker's use of emotional appeal?
A) highly ethical, because he raised an appropriate issue and exposed the other
candidate's behavior
B) ethically questionable, due to his lack of evidence and reasoning regarding the
candidate's actual love of country
C) ethically sound, because he provides a concrete instance of how the candidate
failed to show love of country when he had the choice
D) ethically sound, since it reveals how one candidate understands what it means to
be patriotic and how the other candidate does not

B

Communication & Mass Media

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