You'll impress prospective employers with your application letter if you

A) use a flashy, eye-catching layout that demonstrates how you might be able to upgrade the company's correspondence.
B) show that you know something about the company and its place in the market.
C) use a personal, "chummy" tone.
D) include a list of your skills and abilities.
E) specifically demand an interview.

B
Explanation: B) Companies are generally looking for only one type of person—someone who is professional, thorough, and competent. The only way you can demonstrate these qualities to a company who doesn't know you is to show that you can go about researching them in a professional, thorough, and competent way. The more you show you know about the company, the more impressed they will be with your letter.