Which of the following is a component of the 2012 PRSA definition of public relations?

a. advocating for greater understanding about an organization and its goals
b. building mutually beneficial relationships between organizations and their publics
c. engaging in two-way communication for the purpose of developing customer relationships
d. identifying the communication needs of organizations and their various publics

b. building mutually beneficial relationships between organizations and their publics

Communication & Mass Media

You might also like to view...

A major criticism of situational ethics is that

A) they do not offer flexibility in morally ambiguous situations. B) they essentially require people to predict the future. C) they remove the power of decision-making from the individual. D) they leave one prone to flip-flopping on moral issues.

Communication & Mass Media

According to researchers Heilman, Block, & Stathatos, (1997) people are often evaluated ________ if they are perceived to have been hired as a result of affirmative action

A) equally B) more positively C) less positively D) very positively

Communication & Mass Media