Why is relationship building particularly important in direct marketing?
What will be an ideal response?
Relationship building is particularly important because profits typically do not come from the first sale; rather, profits flow from subsequent purchases made after the initial purchase.
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Even though many U.S. companies, including General Electric, IBM, Walt Disney, and American
Express, have successfully restructured their operations to expand internationally, not many foreign firms have made their mark in the United States. Indicate whether the statement is true or false
Prada has ten million shares outstanding, generates free cash flows of $ 60 million each year and has a cost of capital of 10%. It also has $40 million of cash on hand
Prada wants to decide whether to repurchase stock or invest the cash in a project that generates free cash flows of $2 million each year. Should Prada invest or repurchase the shares? A) indifferent between options B) repurchase C) invest D) cannot say for sure