Jesse wants to see a new corporate goal that refers to our proposed training activity. She also wants to know whether the change will require a change in SCR’s mission statement.

What will be an ideal response?

The textbook points out that a firm develops a set of goals to carry out its mission. SCR’s training capability represents a major step for the company. Answers will vary, but goals might be worded as follows:

• SCR training will achieve excellence in three key areas: content, delivery, and results. To support our training function, we will focus on three main goals: Training content will provide world-class technical skills and knowledge required by IT industry leaders.

• Delivery will be highly professional, with attention to individual needs and interaction with students.

• Results will be measurable, and SCR will certify student achievement levels and competence.

SCR’s Web site includes the following mission statement:

SCR will strive to be an outstanding provider of IT consulting services. To achieve this goal, SCR will build strong and mutually beneficial relationships with clients, business partners, and employees.

Important as the new TIMS system is, it would not appear to require a change in the mission statement, which defines a high-level, long term vision. However, TIMS is an important resource that will support the mission.