Your advertising work matters because

a. You can’t make a difference if you don’t apply yourself
b. Framing an issue will not pay the bills if it never gets read
c. It is ultimately about staying clear of legal and ethical problems
d. It touches both the client and the consumer

d. It touches both the client and the consumer

Communication & Mass Media

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Mise en scène derives from a French theatrical term meaning

What will be an ideal response?

Communication & Mass Media

In which type of video would quality not be a concern?

A. coverage of a speech at a news conference B. eyewitness footage of a breaking news event C. a report from a record-breaking sports performance D. a story on a local fundraising effort

Communication & Mass Media