The systematic collection and analysis of publicly available information about your competitors is referred to as ________.

A. marketing concept
B. marketing strategy
C. marketing intelligence
D. focus groups

Answer: C. marketing intelligence

Business

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Jonathan manages a department of ten people. Once he got to know each of the individual employees he realized it would be best for him to approach them with projects in different ways. For example, Susan likes to know the final goal of every project while Carson only wants the details of his task. Which type of leadership is based on having different relationships with different subordinates?

a. leader-member exchange b. path-goal selection c. task-oriented d. charismatic inspiration

Business

Investment A and Investment B both have the same expected return, but Investment A is more

risky than Investment B. In the technical jargon of modern portfolio theory, Investment A is said to "dominate" Investment B. Indicate whether the statement is true or false

Business