Education, past successes and research are all examples of what credibility building characteristic?
A) Objectivity
B) Sincerity
C) Endorsements
D) Professionalism
E) Credentials, knowledge, and expertise
Answer: E
Explanation: E) Credentials, knowledge, and expertise. Audiences need to know that you have whatever it takes to back up your message, whether it's education, professional certification, special training, past successes, or simply the fact that you've done your research.
Business
You might also like to view...
A seller who is at a disadvantage has two alternatives: decrease total customer benefit or increase total customer cost
Indicate whether the statement is true or false
Business
Sales promotions are targeted toward all of the following EXCEPT ________
A) retailers B) investors C) consumers D) business customers E) members of the sales force
Business