Characterize a marketing plan
What will be an ideal response?
A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period.
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Which of the following is not an intangible asset?
a. Trade name b. Research and development costs c. Franchise d. Copyrights
For what purpose will a shareholder of a publicly held corporation be permitted to file a shareholder derivative suit in the name of the corporation?
A. To compel payment of a properly declared dividend. B. To enforce a right to inspect corporate records. C. To compel dissolution of the corporation. D. To recover damages from corporate management for an ultra vires management act.