Eliminate ________________ in and after most abbreviations

Microsoft sold more than 60 million licenses and upgrades of Windows 8 in the first 10 weeks after its October 26, 2012, global launch. Marketing spanned 42 countries with TV, print, and banner ads, outdoor posters, and branded entertainment. They used a ________ approach for the launch.

A) shotgun B) continuous C) born global D) sprinkler E) waterfall

The cardinal rule for dealing professionally and ethically with media is to ________

A) assume an attitude of confidence B) never lie C) make them understand that if a news story is successful, the company will continue to advertise with them D) remind them that you promised your managers a major story, and that their career could be riding on it