?Suppose you are tasked with collecting customer comments on products and services and analyzing the data. What techniques will you employ and why?
What will be an ideal response?
I would use an analysis tool that can take in textual data as input and outputs quantitative data. A tool that can create word frequencies and word clould will be a starting point. Based on the quantitative data, we can run additional analyses such as summary statistics, frequency counts etc. The tool should also have the capability to summarize the comments.?
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