A contract that allows a retailer to return unsold inventory up to a specified amount, at an agreed upon price is a

Which of the following is a plausible marketing observation?

A) Marketing managers must spend a considerable amount of time talking to customers. B) New competitors' actions are easier to predict than existing competitors' actions. C) Customers can always tell you what products they want and what features they need. D) Unlike general societal trends, changes in customer tastes occur frequently.

An organization spends heavy research and development and has a product focus. This organization is likely to have a ________ driven approach to the marketplace

A) sales B) marketing C) customer D) technology