Marketers target Generation Z because they ________
A) listen to their parents and follow their examples
B) dislike technology
C) spent an estimated $43 billion annually of their own money
D) prefer shopping in brick-and-mortar stores with actual products
E) have long attention spans and are easily targeted
C
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Which of the following is a contribution of Frederick Taylor?
A. He suggested that managers who encourage participation and allow opportunities for individual challenge and initiative would achieve superior performance. B. He developed a system to lower costs and increase worker productivity by showing how employees could work smarter, not harder. C. He concluded that management decisions were unsystematic and that no research to determine the best means of production existed. D. He created a notion that managers desire flexibility and gave the differences between motivating groups and individuals. E. He suggested that frontline supervisors should receive a bonus for each of their workers who completed their assigned daily tasks.
Messages written to foster positive relationships with audiences are called what?
A) Social media releases B) Goodwill messages C) Condolence messages D) Good-news announcements E) Congratulatory messages