What is the FOURTH step in the positioning process?
A) Create a positioning statement focused on the benefits and value that the product provides.
B) Determine the target market's preferred combination of attributes.
C) Define the market in which the product or brand competes, relevant buyers and competitors.
D) Develop a distinctive, differentiating, value-based positioning concept.
E) Research how consumers perceive competing offerings on relevant attributes.
B
You might also like to view...
Bonds may be issued through either a ________ or a ________
A) private auction; federal auction B) state agency; federal agency C) public auction; private placement D) None of the above
Why does the manufacturing overhead control account (debit) need to equal the manufacturing overhead allocated account (credit)?
What will be an ideal response?