Craig gets bored with facts and details. He trusts his inspiration and intuition and prefers to focus on the big picture. According to Myers-Briggs theory, Craig is an intuitive

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Communication & Mass Media

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Informative strategies rely on the metaphor of the speaker as leader and the audience as followers

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Communication & Mass Media

It is rare to need to know more than one demographic characteristic of an audience when planning a

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Communication & Mass Media