Which of the following is most likely not protected under copyright laws?

Internal consistency reliability is used to assess the reliability of a summated scale and refers to the consistency with which each item represents the construct of interest

Indicate whether the statement is true or false

Which of the following is mentioned in your textbook as a situation in which time is a factor in marketing research?

A) A product is nearing the end of its life cycle. B) The necessary information is already in the firm's internal reports. C) Value can be estimated and a more informed decision may be made justifying or not justifying marketing research. D) Marketing managers can quickly and inexpensively access the data. E) both B and D