An emerging industry is one that is characterized by a large number of firms of approximately equal size

Lisa inherits a sales force that does what it wants. She wants to increase her control. How can a she control her sales force?

A. By establishing operating procedures and policies B. By delegating more sales responsibilities to independent representatives C. Through assertiveness training classes D. Through understanding the needs of her sales force E. All of the above

________ involves tabulating the responses to important demographic characteristics and key questions

A) Central office control B) Sampling control C) Control of cheating D) Questionnaire pretesting E) Cross-tabulation