In a lawsuit for copyright infringement, a defendant can avoid liability by successfully arguing _________, based on the notion that the free flow of ideas sometimes requires quoting or borrowing from a copyrighted work

Which of the following is a disadvantage associated with an undifferentiated targeting strategy?

a. It requires a firm to tailor marketing mixes to the preferences of market segments. b. It often results in product offerings that are unimaginative and sterile. c. It involves a high risk of cannibalization of products. d. It is expensive because of high production and marketing costs.

Which insurance is known for having a level premium with a fixed rate of return resulting in guaranteed cash value?

A. Adjustable life B. Whole life C. Variable life D. Universal life