Tony, a vice president of the St. Louis One Gateway Credit Union, decided to measure customers' perceptions of the service quality of the credit union
He chose to use the SERVQUAL scale because it included the ________ component, which involves the knowledge and courtesy of employees, as well as their ability to convey trust and confidence.
A) empathy
B) responsiveness
C) assurance
D) reliability
E) creativity
C
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Use the information provided in Table 8.4. Adding $1,000 of Weekly Newspaper Advertising (X2 ) can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant.)
A) $20,500 B) $3,750 C) $6,500 D) $10,250
Economic conditions at Generon have been declining and deep budget cuts are being made
Sheryl has called Willis into her office and explains, "Willis, the company is debloating the workforce and we are letting you go because you have the least seniority. We are giving you three months severance pay, access to out-placement services, and the use of company phones, fax, and copy machines for one year." What can be said of the way this firing was handled? A) It conformed to the tips for making dismissals easier on people. B) It was clearly unethical, even if it was legal. C) It was clearly illegal. D) It was unethical and illegal.