A firm that develops the capacity to sell its products by investing in marketing and selling operations is ________

A) acquiring downstream value-chain facilities
B) acquiring upstream value-chain facilities
C) engaging in centralization
D) engaging in decentralization

A

Business

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Whereas a system refers to the integrated procedures necessary to achieve a well-defined goal, methods consist of specific clerical or mechanical operations or activities

Indicate whether the statement is true or false.

Business

Retailers who sell over the Internet are

A) e-tailers. B) disintermediaries. C) marketing managers. D) multichannel marketers.

Business