William Burns owns an extremely profitable sea-side resort. In order to increase his resort's brand value, Burns is considering cause-marketing. Give a few examples of how he may achieve this goal
What will be an ideal response?
Cause marketing is promoting social issues through efforts such as sponsorships, licensing agreements, and advertising. The hotel can sponsor events addressing social issues. As it is a sea-side resort, it can support and sponger efforts to protect marine life, preserve the natural environment, and prevent water pollution. (Answers can vary.)
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For what primary purpose does the auditor obtain an understanding of the entity and its environment?
a. To determine the audit fee b. To decide which facts about the entity to include in the audit report c. To plan the audit and determine the nature, timing, and extent of audit procedures to be performed d. To limit audit risk to an appropriately high level
Johnny of the Taxi Co, runs a tight business, demands high standards of his drivers and keeps his cabs in excellent working condition
However, he cannot predict when one of his 38 cabs will break down or get a flat tire and how much it will cost the company – not to mention the irate customer. Johnny has ________. a. transaction uncertainty b. buying uncertainty c. market uncertainty d. need uncertainty