RFM analysis is a way of analyzing and ranking customers based on on-line survey data

Managers need to recognize ways customers and other publics perceive their company because

A) messages shared by employees with the public have considerable impact on marketing. B) most consumers do not trust private firms and the products they sell. C) firms are obligated to report MPR information annually to the SEC. D) a company's commitment to public relations determines the size of its advertising budget. E) consumers will generally not share their feelings about a company or its products.

Which one of the following is not a simple way by which small businesses can be socially responsible?

A) Encourage reinventing B) Support local fundraisers C) Join in community service D) Reduce energy usage