What is the portion of total sales that SCORE (Service Corps of Retired Executives, "the
Counselors to America's Small Business") and the U.S. SBA (Small Business Administration)
advise small businesses to allocate for marketing budgets?
A) 2-10 percent B) more than 20 percent
C) at least 25 percent D) 10-20 percent
A
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According to communication theorist Pat Jackson, building awareness is the first step in stimulating behavioral change among key publics
Indicate whether the statement is true or false
According to the textbook, which of the following is not one of the 10 Commandments of Social Responsibility?
a. Thou shalt treat employees equally around the world b. Thou shalt admit to the public when mistakes have taken place c. Thou shalt be profitable to financially support the company's social responsibility agenda d. Thou shalt be committed to publicly supporting social causes