All of the following are sustainable marketing principles EXCEPT ________.
A) consumer-oriented marketing
B) customer-value marketing
C) innovative marketing
D) value marketing
E) societal marketing
Answer: D) value marketing
Business
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Using ________, a search engine company charges marketers to display sponsored search ads
A) shopbots B) heuristics C) search engine optimization D) search engine marketing E) psychographics
Business
Back-end load mutual funds charge a commission when the investor sells the mutual fund
Indicate whether this statement is true or false.
Business