TREMOR, created by Procter & Gamble, is used to track measurable business results for ________ campaigns
A) public relations
B) word-of-mouth
C) sales promotion
D) advertising
E) direct-marketing
B
Business
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A publisher of children's books defines its business as "printing books" instead of "meeting educational needs of students." This illustrates:
a. marketing synergy. b. marketing myopia. c. opportunism d. self-dealing
Business
Quantity discounts cause companies to:
A) increase ordering costs. B) order less at a time. C) order sooner. D) increase their inventory. E) always save money.
Business