In a brief essay, explain the major benefits of direct marketing

What will be an ideal response?

For sellers, direct marketing is powerful for targeting consumers who are likely to be interested in their products. Using databases marketing, marketers can tailor offers to individual needs and promote these offers through personalized communications. In addition to providing a high return on investment, direct marketing is also trackable and measurable. With this data, marketers can test offers and different approaches to see how different customer segments respond. A company can then use this information to fine tune its marketing strategy before launching a full campaign.