According to a series of scientific studies, most managers spend the majority of their day:

Sales meetings are typically organized around three factors: meeting objectives, budgets, and location/timing.

a. true b. false

Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer

What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? A) points-of-difference B) points-of-conflict C) points-of-parity D) points-of-presence E) points-of-inflection