What makes a source credible?
What will be an ideal response?
A credible source is someone who has the credentials, experience, and skill to make an observation about the topic at hand.
Communication & Mass Media
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Carmen believes that the more she watches law and order, the more likely she will adopt the viewpoints presented in that show. Carmen is demonstrating the principles of cultivation theory
Indicate whether the statement is true or false.
Communication & Mass Media
Of the following, which is an appropriate way to conduct a pretest?
a) Usecollege student samples b) In telephone surveys, call 40-50 people and do a run-through c) Pretest with the type of respondent who will not participate in the actual study d) Conducting a mini-study with a small sample
Communication & Mass Media