The regression equation is:

Research shows that ingratiation can lead to higher ratings of performance if the individual also demonstrates:

A) high political skill. B) low political skill. C) high levels of rumination. D) poor LMX.

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables