Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in this product. She pays close attention to the commercial and rationally thinks about its message. According to the elaboration likelihood model, whether Calisha is persuaded by the message depends on ____
a. ?the quality of the arguments in the message
b. ?the physical attractiveness of the spokesperson
c. ?the confidence of the spokesperson
d. ?whether the spokesperson is a doctor
ANSWER:
a
Psychology
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