How does IMC differ from mass marketing?
What will be an ideal response?
IMC practitioners focus on individual customers. IMC practitioners use databases to target
individual customers rather than mass audiences. IMC practitioners send a well-focused message
through a variety of media. IMC practitioners use customer-preferred media to send their marketing
messages. IMC practitioners favor interactive media, constantly seeking information from their
customers.
Communication & Mass Media
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Communication & Mass Media
The Communications Decency Act, outlawing certain Internet content:
a. was struck down by the U.S. Supreme Court in 1997. b. is still in force. c. is part of the National Information Infrastructure. d. now applies to television, too.
Communication & Mass Media