How does hybrid conjoint analysis simplify the data collection task?
What will be an ideal response?
In the hybrid approach, the respondents evaluate a limited number, generally no more than nine, conjoint stimuli, such as full profiles. These profiles are drawn from a large master design, and different respondents evaluate different sets of profiles, so that over a group of respondents, all the profiles of interest are evaluated. In addition, respondents directly evaluate the relative importance of each attribute and desirability of the levels of each attribute. Combining the direct evaluations with those derived from the evaluations of the conjoint stimuli, it is possible to estimate a model at the aggregate level and still retain some individual differences.
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Which of the following describes the five-year swap rate?
A. The rate on a five-year loan to a AA-rated company B. The rate on a five-year loan to an A-rated company C. The rate that can be earned over five years from a series of short-term loans to AA-rated companies D. The rate that can be earned over five years from a series of short-term loans to A-rated companies
A mortgage loan that has a variable interest rate over the life of the loan is known as a(n) ________ mortgage
A) adjustable term B) secondary C) subprime D) prime E) adjustable rate