Dominant brands offer sales promotion deals less frequently because most deals subsidize only current users

Which of the following is an advantage of focus groups?

a. they are relatively inexpensive for the amount of information they provide b. they have high response rates c. data obtained from focus group participants are independent of the views of other focus group members d. it is easy to assemble a focus group that is representative of a larger population

A debtor-creditor relationship is essentially a bi-lateral contract with enforceable rights and duties for both parties

Indicate whether the statement is true or false