Briefly describe the roles in the buying center

What will be an ideal response?

The text identifies six buying center roles. 1. Initiator recognizes a need exists. 2. User uses the product. 3 . Gatekeeper controls the flow of information to other members of the buying center. 4. Influencer affects the purchase decision by dispensing advice or sharing expertise. 5. Decider makes the final purchase decision. 6. Buyer has the responsibility for executing the purchase.

Business

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When responding to a customer complaint, the best course of action is what?

A) Promise the customer complete satisfaction. B) Explain how you plan to resolve the issue. C) Apologize profusely. D) Promise the issue will never happen again. E) Indicate to the customer exactly who is to blame.

Business

Customers arrive at the local grocery store at a steady rate of 40 an hour. Thirty percent of these customers purchase 10 items or less and go to the express line where they enjoy an average checkout time of 5 minutes

Customers that don't meet the express line criterion go to the other checkout line where they spend an average of 10 minutes checking out. How many people are checking out in the express line on average? A) 1.0 B) 3.0 C) 12 D) 144

Business