Terrell asks a salesperson what size of water heater he should buy for a twenty-unit motel. If Terrell purchases a tank based on the salesperson's suggestion, the salesperson's recommendation is:

a. an express warranty of merchantability regarding the water heater.
b. an implied warranty of merchantability regarding the water heater.
c. an implied warranty of fitness for a particular purpose.
d. no warranty, but only a statement of opinion.

c

Business

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A person who serves as a passive audience has taken on the role of:

a. Gatekeeper b. Follower c. Encourager d. Standard setter e. Harmonizer

Business

According to Michael Porter, which of the following is a narrow market strategy for creating competitive advantage?

A) vertical integration B) horizontal integration C) cost leadership D) focused differentiation

Business