Speeches aimed at persuading listeners to change their minds or take action require only persuasive
goals, while strengthening and weakening commitment employ both informative and persuasive
strategies.
Indicate whether the statement is true or false
TRUE
Communication & Mass Media
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When information enters the organization, the communication system begins a process known as
a. input communication. b. throughput communication. c. output communication. d. open communication. e. closed communication.
Communication & Mass Media
According to the Edelman survey “University Reputations and the Public,” what does the general public most want to hear from institutes of higher learning?
a. What it costs to attend? b. How they are preparing students for top job opportunities? c. Where their students rank nationally? d. What awards their athletic teams have won?
Communication & Mass Media