When performing a buy versus build analysis, how can purchasing ready-made software lead to a higher return on the investment?

What will be an ideal response?

Ready-made software allows users to simply purchase and install it in a matter of minutes. Systems development can take months or years from start to finish. In a world where time is money, it is much more efficient to purchase something off the shelf as opposed to reinventing the wheel. Additionally, ready-made software has been tested, used, and is generally a reliable product that offers support as needed.