Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?
A) breakfast cereal
B) rental car
C) free concert
D) shoes
E) haircut
Answer: C) free concert
Business
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________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures
A) Value networks B) Convergence C) Disruptive technology D) Telematics E) Agnostic marketing
Business
The externally supportive stage of alignment is more desirable than the externally neutral stage of alignment
Indicate whether the statement is true or false.
Business