________ is the process of coordinating all messages, media and activities used by an organization to communicate with the market across different communication methods

In the second phase of the international planning processing, the results of the analysis frequently indicated that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

a. true b. false

A solution is a mutually shared answer to a recognized customer problem

Indicate whether the statement is true or false