What primarily determines which type of organizational structure is best for a company?

When should a consolidated entity recognize a goodwill impairment loss?

A. Whenever the entity's market value declines significantly. B. If both the market value of a reporting unit and its associated implied goodwill fall below their respective carrying values. C. Annually on a systematic and rational basis. D. If a reporting unit's market value falls below its original acquisition price.

In evaluating different market segments, a firm should look at three factors: segment size and growth potential, attractiveness, and brand objectives and resources

Indicate whether the statement is true or false