Which of the following is not a part of the process cycle for CRM?
A. Marketing planning
B. Knowledge discovery
C. Customer interaction
D. Touchpoint targeting
E. Analysis and refinement
Ans: D. Touchpoint targeting
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An investor buys a T bill with 180 days to maturity and $250,000 par value for $242,000. He plans to sell it after 60 days, and forecasts a selling price of $247,000 at that time. What is the annualized yield based on this expecta¬tion?
A) about 10.1 percent B) about 12.6 percent C) about 11.4 percent D) about 13.5 percent E) about 14.3 percent
Creating good relationships with the popular press and other media to help companies communicate messages to their publics—customers, the general public, and governmental regulators—is the role of _____.
A. trade shows B. direct selling C. public relations D. personal sellingc E. sales promotion