Why have strategic alliances become so important to the international airline industry? What is the scope of such alliances? How do such alliances benefit both the airlines and their customers?
What will be an ideal response?
Marketing alliances dominate the international airline industry. By linking up with other firms, airlines can offer customers more flights and more destinations, easier transfers between alliance members' flights, and the opportunity to use frequent flyer miles earned on one carrier to fly on another. In addition, alliances provide airlines with the ability to advertise to a larger audience.
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Which of the following is a typical function of a trademark?
A. It marks the sales territory for which individual salespeople are assigned. B. It restrains authors, composers, playwrights, artists, and publishers from trading their creative work. C. It signifies that a country is a member of the World Trade Organization. D. It acts as a permit to expand a business globally. E. It allows merchants or manufacturers to designate and differentiate their products.
What is an interview and what are its advantages and disadvantages?
What will be an ideal response?