All channels are appropriate for any situation
Indicate whether the statement is true or false
False
Communication & Mass Media
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Which is the BEST example of a factual statement?
A) Paula is unreasonably angry. B) Lene harbors resentment. C) Marwan is driving a green Jeep. D) Francois seems to prefer Jeeps.
Communication & Mass Media
Identify the two persuasive routes that are presented in the elaboration likelihood model. Then identify which route will have the longest persuasive effect and briefly explain why. Finally, identify and explain one of the two factors needed to ensure the person will use this route.
What will be an ideal response?
Communication & Mass Media