Which one of the following capital intensity ratios indicates the largest need for fixed assets per dollar of sales?

One of the mistakes marketers can make is positioning product around features or technical aspects of products, rather than positioning around the ____ products create.

A. Revenue B. Attention C. Value D. Differentiation

The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole

a. True b. False