Red Bull entered the U.S. soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Red Bull was sold in unconventional outlets not dominated by the market leaders
In doing so, Red Bull was using the ________ element of the marketing mix against the market leaders.
A) price
B) place
C) physical handling
D) packaging
E) promotions
B
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Included in the Employee Retirement Income Security Act are the following:
a. provisions requiring minimum funding of pension plans. b. minimum rights to employees upon termination of their employment. c. creation of the Pension Benefit Guaranty Corporation. d. provisions requiring minimum funding of pension plans and minimum rights to employees upon termination of their employment. e. provisions requiring minimum funding of pension plans, minimum rights to employees upon termination of their employment, and creation of the Pension Benefit Guaranty Corporation.