________ is the element of the promotion mix that involves direct interaction between a company representative and a customer
A) Word of mouth
B) Public relations
C) Advertising
D) Personal selling
E) Sales promotion
D
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The Easton vs. Strassburger case 1984 helped define a brokers duty to disclose material facts to a potential buyer. Which of the following best to find the disclosure required:
a. A list of obvious property defects and any functional obsolescence. b. The statement that the property is being sold as is. c. A recommendation to obtain a professional property inspection. d. A list of property defects that are known or should be known.
Many factors have an impact on the definition of the marketing research problem. These factors encompass the environmental context of the problem. Which of the following is not one of the factors?
A) marketing and technological skills of the firm B) objectives C) past information and forecasts pertaining to the industry and the firm D) political environment