A buyer's decisions are influenced by ________ such as the buyer's age and life stage, vocation, level of affluence, lifestyle, personality, and self-identity
A) personal characteristics
B) situational factors
C) perceptions
D) social factors
E) psychological factors
A
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Which of the following is NOT a goal of the European Union?
A. Eliminate trade barriers with the European Union B. Create a more competitive Europe C. Become an economic superpower D. Establish the euro as a common currency E. All of the above
Which of the following should most likely be considered in determining whether Happy Pet is ready to internationalize?
A) What is the market demand for Happy Pet's products in selected target markets? B) What demands will internationalization make on Happy Pet's financial resources? C) How will Happy Pet managers determine which foreign market is appropriate? D) Should Happy Pet relocate its corporate headquarters after internationalizing?