A foreign company wants to be able to copy and manufacture TJ Soft programs and sell them in its stores. What would be an appropriate approach for them to use?
A) licensing
B) franchising
C) renting
D) appropriating
Answer: A
Explanation: Licensing would be the best approach for the foreign company to use. TJ Soft would sell the foreign company the right to be an official vendor of its products. Then the company would be free to feature TJ Soft products in its stores. Franchising would entail creating an entire operation rather than simply selling products in the company's stores. Neither renting the software nor appropriating it in some way is a defined management term identified in the textbook for a situation like this, and so both are incorrect responses.
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