Organizational change focuses change efforts on which of the following?
A) Planned or unplanned changes
B) Rapid or incremental changes
C) Structure, process, or outcome
D) Culture, hierarchical structure, or innovation
C
Explanation: C) Organizational change is a reform of structure, process, or outcomes in that organization.
Business
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When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________ strategy
A) defined B) focused C) value-added D) competitive advantage E) customer-focused
Business
Which of the following is a marketing decision that may be called into question under the law?
A) price increases B) scarce resources C) excessive cost D) dealer's rights E) deceptive pricing
Business